LASH LIFT GEL, EXPLAINED
Same Swipe, Different Lash Story.
01 · LASH LIFT GEL

JOB
The no makeup makeup essential for subtle colour and definition whilst lifting and holding lashes all day
FORMULA
A lightweight caramel-toned gel with Vitamin E, Glycerin and Hexapeptide-1.
FINISH
Sheer Caramel
WEAR IT
Alone for a no-makeup look, or underneath mascara as a lifting primer.
02 · VOLUME BOOST MASCARA

JOB
Your everyday mascara for adding maximum volume and coating every lash with the ultra-black pigment
FORMULA
An extra-black pigmented, waterproof mascara with Vitamin E, Keratin and Vitamin B5.
FINISH
Classic Black
WEAR IT
After applying the Lash Lift Gel or alone for a voluminous black lash look
It's Sheer By Design.
The lightweight formula sweeps through for a barely-there finish while helping lift and hold your lashes.
WHAT TO EXPECT
Lash Lift Gel sweeps on sheer to help lift and hold your lashes without the heavy, mascara-coated look.
ON THE WAND
A light coating that can look and feel less wet than mascara.
FORMULA TEXTURE
A lightweight gel, not a thick or creamy mascara formula.
FORMULA COLOUR
Caramel-toned for subtle definition.
PRODUCT SIZE
6ml / 0.24 fl oz in a compact lash-gel format.
Note: A lightly coated applicator is completely normal. The gel is designed to apply a subtle layer to your lashes, so a little goes a long way. If no product transfers to your lashes at all, our Customer Care team will be happy to help.
LASH GUIDE | COMPARISON
![]() Lash Lift Gel | ![]() Volume Boost Mascara | |
|---|---|---|
Primary Role | Lift + hold | Colour + volume |
Visible Finish | Soft + natural | Bold + buildable |
Wand Appearance | Lightly coated; can look drier | More visibly coated with pigment |
Formula Texture | Lightweight gel | Pigmented mascara formula |
Formula Colour | Caramel-toned | Extra-black |
No-Makeup Makeup | ||
Tint Over Time | ||
Waterproof | ||
Primer |
LASH LIFT GEL, EXPLAINED
The application motion is familiar.
Everything that happens after the swipe is different.
01 · LASH LIFT GEL

JOB
The no makeup makeup essential for subtle colour and definition whilst lifting and holding lashes all day
FORMULA
A lightweight caramel-toned gel with Vitamin E, Glycerin and Hexapeptide-1.
FINISH
Sheer Caramel
WEAR IT
Alone for a no-makeup look, or underneath mascara as a lifting primer.
02 · VOLUME BOOST MASCARA

JOB
Your everyday mascara for adding maximum volume and coating every lash with the ultra-black pigment
FORMULA
An extra-black pigmented, waterproof mascara with Vitamin E, Keratin and Vitamin B5.
FINISH
Classic Black
WEAR IT
After applying the Lash Lift Gel or alone for a voluminous black lash look
THE TAKEAWAY:
If it feels lighter and looks softer than mascara, it is working exactly as intended.
WHAT TO EXPECT WHEN IT ARRIVES
That is expected for Lash Lift Gel. Because it is a lightweight, caramel-toned lifting gel—not a wet, pigment-heavy mascara—the applicator may appear only lightly coated when you pull it from the tube.
ON THE WAND
A light coating that can look and feel less wet than mascara.
FORMULA TEXTURE
A lightweight gel, not a thick or creamy mascara formula.
FORMULA COLOUR
Caramel-toned for subtle definition.
PRODUCT SIZE
6ml / 0.24 fl oz in a compact lash-gel format.
Expected: a lightly coated, drier-looking applicator that transfers a subtle layer of gel. If no product transfers to the lashes at all, contact Customer Care.
LASH GUIDE | COMPARISON
![]() Lash Lift Gel | ![]() Volume Boost Mascara | |
|---|---|---|
Primary Role | Lift + hold | Colour + volume |
Visible Finish | Soft + natural | Bold + buildable |
Wand Appearance | Lightly coated; can look drier | More visibly coated with pigment |
Formula Texture | Lightweight gel | Pigmented mascara formula |
Formula Colour | Caramel-toned | Extra-black |
No-Makeup Makeup | ||
Tint Over Time | ||
Waterproof | ||
Primer |
A NEW KIND OF LASH STEP
Lash Lift Gel is a lightweight, caramel-toned lifting gel that enhances your natural lashes with instant lift, subtle definition and all-day hold. Unlike mascara, it isn’t made to coat your lashes with striking pigment.
Natural-looking, flexible definition
Wear alone or underneath mascara
Nourishing gel formula—not a pigmented mascara formula
6ml / 0.24 fl oz

A NEW KIND OF LASH STEP
Lash Lift Gel is a lightweight, caramel-toned lifting gel that enhances your natural lashes with instant lift, subtle definition and all-day hold. It does not deliver the heavy, ultra-black coating of mascara—and it is not designed to.
Natural-looking, flexible definition
Wear alone or underneath mascara
Nourishing gel formula—not a pigmented mascara formula
6ml / 0.24 fl oz

Expect a lightweight, flexible hold and a softly defined finish; not dense colour, thickness or the drama of mascara. The caramel tone enhances your natural lashes whilst peptides work to gradually deepen the appearance over time.
Barely-there feel for no-makeup makeup days
Visible lift and all-day hold without an ultra-black coating
A smooth first layer when you do want to add mascara
Expect a lightweight, flexible hold and a softly defined finish—not the dense colour, thickness or drama of mascara. The caramel tone enhances your natural lashes and can gradually deepen their appearance over time.
Barely-there feel for no-makeup makeup days
Visible lift and all-day hold without an ultra-black coating
A smooth first layer when you do want to add mascara
The secret to a better lift is all in the prep.
01
Pulse your Lash Curler from root to tip.
02
Sweep Lash Lift Gel upwards. A subtle layer is all you need. Pause at the tips to help maximise the lifted look.
03
Stop there for a natural lifted look, or layer mascara over it when you want deeper colour and more volume.
The secret to a better lift is all in the prep.
01
Start with clean lashes. For maximum lift and hold, shape them first with an eyelash curler.
02
Apply Lash Lift Gel from root to tip, coating each lash. The motion is like mascara; the finish is intentionally softer.
03
Stop there for a natural lifted look, or layer mascara over it when you want deeper colour and more volume.
After using Lash Lift Gel....
82%
saw visibly lifted lashes instantly
86%
reported an all-day lifted finish
*Based on a 4-week clinical study of 29 participants.
Lash Lift Gel is designed to enhance what you already have—not disguise it under a dark coating.
82%
saw visibly lifted lashes instantly
86%
reported an all-day lifted finish
*Based on a 4-week clinical study of 29 participants.

Choose Lash Lift Gel when you want your own lashes to look lifted, curled and softly defined without a traditional mascara finish. Add mascara on top whenever you want to turn up the colour and volume.
If it looks softer and feels lighter than mascara, it is doing exactly what it was designed to do.
6ml / 0.24 fl oz

Choose Lash Lift Gel when you want your own lashes to look lifted, curled and softly defined without a traditional mascara finish. Add mascara on top whenever you want to turn up the colour and volume.
If it looks softer and feels lighter than mascara, it is doing exactly what it was designed to do.
6ml / 0.24 fl oz