Lash Lift Gel


£20.00

1

Lash Lift Gel


£20.00

1

LASH LIFT GEL, EXPLAINED

It’s Not Mascara.

That’s The Point.


Same Swipe, Different Lash Story.

01 · LASH LIFT GEL

Lift.

Tint.

Define.


JOB

The no makeup makeup essential for subtle colour and definition whilst lifting and holding lashes all day

FORMULA

A lightweight caramel-toned gel with Vitamin E, Glycerin and Hexapeptide-1.

FINISH

Sheer Caramel

WEAR IT

Alone for a no-makeup look, or underneath mascara as a lifting primer.

02 · VOLUME BOOST MASCARA

Coat.

Curl.

Maximise.


JOB

Your everyday mascara for adding maximum volume and coating every lash with the ultra-black pigment

FORMULA

An extra-black pigmented, waterproof mascara with Vitamin E, Keratin and Vitamin B5.

FINISH

Classic Black

WEAR IT

After applying the Lash Lift Gel or alone for a voluminous black lash look

It's Sheer By Design.

The lightweight formula sweeps through for a barely-there finish while helping lift and hold your lashes.


WHAT TO EXPECT

Don’t Let The Barely-There Formula Fool You…


Lash Lift Gel sweeps on sheer to help lift and hold your lashes without the heavy, mascara-coated look.

ON THE WAND

A light coating that can look and feel less wet than mascara.

FORMULA TEXTURE

A lightweight gel, not a thick or creamy mascara formula.

FORMULA COLOUR

Caramel-toned for subtle definition.

PRODUCT SIZE

6ml / 0.24 fl oz in a compact lash-gel format.

Note: A lightly coated applicator is completely normal. The gel is designed to apply a subtle layer to your lashes, so a little goes a long way. If no product transfers to your lashes at all, our Customer Care team will be happy to help.

LASH GUIDE | COMPARISON

Find Your Finish


Lash Lift Gel

Lash Lift Gel

Volume Boost Mascara

Volume Boost Mascara

Primary Role

Lift + hold

Colour + volume

Visible Finish

Soft + natural

Bold + buildable

Wand Appearance

Lightly coated; can look drier

More visibly coated with pigment

Formula Texture

Lightweight gel

Pigmented mascara formula

Formula Colour

Caramel-toned

Extra-black

No-Makeup Makeup

Tint Over Time

Waterproof

Primer

LASH LIFT GEL, EXPLAINED

It’s not mascara. That’s the point.

The application motion is familiar.

Everything that happens after the swipe is different.

01 · LASH LIFT GEL

Lift.

Tint.

Define.


JOB

The no makeup makeup essential for subtle colour and definition whilst lifting and holding lashes all day

FORMULA

A lightweight caramel-toned gel with Vitamin E, Glycerin and Hexapeptide-1.

FINISH

Sheer Caramel

WEAR IT

Alone for a no-makeup look, or underneath mascara as a lifting primer.

02 · VOLUME BOOST MASCARA

Coat.

Curl.

Maximise.


JOB

Your everyday mascara for adding maximum volume and coating every lash with the ultra-black pigment

FORMULA

An extra-black pigmented, waterproof mascara with Vitamin E, Keratin and Vitamin B5.

FINISH

Classic Black

WEAR IT

After applying the Lash Lift Gel or alone for a voluminous black lash look

THE TAKEAWAY:

If it feels lighter and looks softer than mascara, it is working exactly as intended.

WHAT TO EXPECT WHEN IT ARRIVES

The wand can look and feel drier than a mascara wand.


That is expected for Lash Lift Gel. Because it is a lightweight, caramel-toned lifting gel—not a wet, pigment-heavy mascara—the applicator may appear only lightly coated when you pull it from the tube.

ON THE WAND

A light coating that can look and feel less wet than mascara.

FORMULA TEXTURE

A lightweight gel, not a thick or creamy mascara formula.

FORMULA COLOUR

Caramel-toned for subtle definition.

PRODUCT SIZE

6ml / 0.24 fl oz in a compact lash-gel format.

Expected: a lightly coated, drier-looking applicator that transfers a subtle layer of gel. If no product transfers to the lashes at all, contact Customer Care.

LASH GUIDE | COMPARISON

Find your finish


Lash Lift Gel

Lash Lift Gel

Volume Boost Mascara

Volume Boost Mascara

Primary Role

Lift + hold

Colour + volume

Visible Finish

Soft + natural

Bold + buildable

Wand Appearance

Lightly coated; can look drier

More visibly coated with pigment

Formula Texture

Lightweight gel

Pigmented mascara formula

Formula Colour

Caramel-toned

Extra-black

No-Makeup Makeup

Tint Over Time

Waterproof

Primer

A NEW KIND OF LASH STEP

Meet Your Mascara's New Best Friend.


Lash Lift Gel is a lightweight, caramel-toned lifting gel that enhances your natural lashes with instant lift, subtle definition and all-day hold. Unlike mascara, it isn’t made to coat your lashes with striking pigment.

Natural-looking, flexible definition

Wear alone or underneath mascara

Nourishing gel formula—not a pigmented mascara formula

6ml / 0.24 fl oz

Lash Lift Gel beside Volume Boost Mascara

A NEW KIND OF LASH STEP

It swipes on like mascara. It isn’t mascara.

Lash Lift Gel is a lightweight, caramel-toned lifting gel that enhances your natural lashes with instant lift, subtle definition and all-day hold. It does not deliver the heavy, ultra-black coating of mascara—and it is not designed to.

Natural-looking, flexible definition

Wear alone or underneath mascara

Nourishing gel formula—not a pigmented mascara formula

6ml / 0.24 fl oz

Lash Lift Gel beside Volume Boost Mascara

How Does It Feel?


Expect a lightweight, flexible hold and a softly defined finish; not dense colour, thickness or the drama of mascara. The caramel tone enhances your natural lashes whilst peptides work to gradually deepen the appearance over time.

Barely-there feel for no-makeup makeup days

Visible lift and all-day hold without an ultra-black coating

A smooth first layer when you do want to add mascara

How Does It Feel?


Expect a lightweight, flexible hold and a softly defined finish—not the dense colour, thickness or drama of mascara. The caramel tone enhances your natural lashes and can gradually deepen their appearance over time.

Barely-there feel for no-makeup makeup days

Visible lift and all-day hold without an ultra-black coating

A smooth first layer when you do want to add mascara

Make The Most Of Every Lift


The secret to a better lift is all in the prep.

01

Curl.


Pulse your Lash Curler from root to tip.

02

Lift.


Sweep Lash Lift Gel upwards. A subtle layer is all you need. Pause at the tips to help maximise the lifted look.

03

Volumise.


Stop there for a natural lifted look, or layer mascara over it when you want deeper colour and more volume.

Make The Most Of Every Lift


The secret to a better lift is all in the prep.

01

Prep for lift


Start with clean lashes. For maximum lift and hold, shape them first with an eyelash curler.

02

Swipe the gel


Apply Lash Lift Gel from root to tip, coating each lash. The motion is like mascara; the finish is intentionally softer.

03

Wear it your way


Stop there for a natural lifted look, or layer mascara over it when you want deeper colour and more volume.

A Lift Like No Other...


After using Lash Lift Gel....

82%

saw visibly lifted lashes instantly

86%

reported an all-day lifted finish

*Based on a 4-week clinical study of 29 participants.

A Lift Like No Other...


Lash Lift Gel is designed to enhance what you already have—not disguise it under a dark coating.

82%

saw visibly lifted lashes instantly

86%

reported an all-day lifted finish

*Based on a 4-week clinical study of 29 participants.

Lash Lift Gel and Volume Boost Mascara

Natural lift when you want less. A primer when you want more.

Choose Lash Lift Gel when you want your own lashes to look lifted, curled and softly defined without a traditional mascara finish. Add mascara on top whenever you want to turn up the colour and volume.

Remember

If it looks softer and feels lighter than mascara, it is doing exactly what it was designed to do.

6ml / 0.24 fl oz

Lash Lift Gel and Volume Boost Mascara

Natural lift when you want less. A primer when you want more.

Choose Lash Lift Gel when you want your own lashes to look lifted, curled and softly defined without a traditional mascara finish. Add mascara on top whenever you want to turn up the colour and volume.

Remember


If it looks softer and feels lighter than mascara, it is doing exactly what it was designed to do.

6ml / 0.24 fl oz